Web Design Graphic Guide

I chose the category Nutrition and Wellness because I joined this course with the intention of pursuing either a Bachelor’s degree in Allied Health Sciences to become a career nutritionist, or continuing my education and attending the Canadian College of Naturopathic Medicine, the only accredited school in Canada, to become a Naturopathic Doctor. By choosing this category, I have the opportunity to envision what is required to thrive in this industry.

I decided on the name WELLE by combining wellness and elle, which represents my brand perfectly. Elle in French stands for girl or woman, and my company is a wellness company for women.

I came up with my branding guide with the vision of community, natural, and calm. I want my company to uphold a great amount of professionalism while carrying strong interpersonal skills and being welcoming and empathetic. I chose my font to be sleek and modern, as it represents our brand’s appeal for professionalism. I also chose the colour scheme to represent natural tones such as earth tones, or skin tones, and avoided harsh colours like black and white. My goal was to invoke a sense of welcoming and while not being overwhelming.

Branding Guide

Instagram tiles